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Technology Stocks : Apple Inc.
AAPL 273.25-0.2%3:59 PM EST

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To: Ryan Bartholomew who wrote (173715)9/7/2014 11:28:22 PM
From: pyslent1 Recommendation

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rnsmth

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Pulling out phone vs credit card (singular) may not be much of an added convenience, but pulling out a phone vs a stack of credit cards and coupons and then having to determine which ones to use is.

This sounds like a tiny niche market of consumers that are inclined to juggle a bunch of credit cards (ie, not a mass market problem). Is there an existing wallet/payment service that purports to do this for the consumer in an automated fashion? What's the uptake like?

I expect Apple to try to solve mass market problems with their payment service. They are going to need consumer scale if they are going to drive merchant adoption.

Probably little money in it for the players who enter any time soon.


Apple may not be interested in making money with their payments system. It would be right in line with their business model to run a useful service only to make their devices more attractive.
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