Press Releases NXTD
Digital Wallets, Mobile Payments and Credit-Card Industries Step Up Security Efforts With New Technology Advancements To Stop Online Theft
Company Schedules Ad Campaign For Newest Digital Wallet To Air During Prime Time, Five Spots Daily
PR Newswire
CORAL SPRINGS, Florida, September 9, 2014
CORAL SPRINGS, Florida, September 9, 2014 /PRNewswire/ --
Mobile payments & ecommerce technology poised to address growing consumer concerns of cybertheft as tech giants prepare to unveil latest developmental advancements in the smart wallet, credit-card & online payment industries: NXT-ID, Inc.
NXT-ID, Inc., (OTCQB: NXTD) a biometric authentication company focused on the growing m-commerce market, announces the 30 second spots on CNBC for its next generation smart wallet, Wocket™ have been scheduled to air from Sep 6th, to Sep 14th daily in New York markets. The CNBC commercials air during prime-time morning and afternoon programs, averaging four to five spots daily.
The commercial tells consumers that Wocket™ "stores your credit cards, your loyalty cards, and your private information; so that only you can use them."
To read the full NXTD press release, please click here: financialnewsmedia.com
NXT-ID's CEO Gino Pereira said, "We continue to roll out our ads in selected target markets with our 30 second ads to build brand awareness for Wocket™, which functions completely differently from any other digital wallet on the market currently. Wocket™ creates a personal vault for each consumer protecting their identity on multiple levels and is completely separate from a smartphone. With the rising concern over credit card security and the recent breeches with high profile brands like Home Depot, credit card issuers are accelerating efforts to tokenize transactions by using encryption technologies. Visa and MasterCard are promoting a new security standard called EMV which this encryption standard is based on. Wocket is perfectly placed to be a part of this new push towards encryption with our wocket numbers which provide similar encryption and can be used on existing point of sale terminals. The significance of that is that even retailers that have not yet purchased the new advanced point of sale terminals can benefit from Wocket encryption technologies."
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