Rovi Introduces Cloud-Based Multiscreen Entertainment Guide
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Platform Agnostic, Next-Generation Discovery Solution to Provide Advanced Services and Insights Needed to Engage Users and Optimize Business Performance
In addition to innovative services, Rovi Guide is also expected to provide new insights to customers based on multiscreen consumption patterns and behaviors. It is anticipated that customers can use this viewing data and intelligence to help further refine services and inform content merchandising and promotions. Rovi plans to showcase Rovi Guide at the International Broadcasting Convention (IBC) taking place in Amsterdam, September 12-16 (Hall 5, Stand A31).
“Beyond the obvious cost savings and deployment benefits of being able to deliver a single guide app across platforms and devices, what makes Rovi Guide better is the addition of newly acquired discovery innovations as well as data-science expertise,” said Omar Javaid, senior vice president, Rovi. “As a result of this combination, Rovi Guide will help define a new generation of connected and intelligent solutions that allow customers to deliver distinct services unlike anything else on the market today. While these services will undoubtedly delight users, importantly, they can help improve business performance by optimizing audience value and return.”
In addition to being able to support services such as search and recommendations from Rovi, the flexible Rovi Guide framework, based on open-standards, is also designed to streamline the integration of third-party applications and services. This capability is expected to help service providers quickly on-board additional value-added offerings for subscribers such as home security or interest-specific apps for weather, streaming video or music.
Service providers, device manufacturers and developers around the world are attempting to navigate a pay-TV environment that is growing in complexity with the explosion of content choices and viewer fragmentation. Offered as a thin client and using the power of a purpose-built cloud, Rovi Guide is engineered to allow providers to cost-effectively deliver TV Everywhere-type services, without the significant costs associated with an existing system overhaul. The flexible and scalable Rovi Guide is designed to help customers enhance and create new interactions with legacy systems, while at the same time extending programming guidance and authorized content access to almost any smart TV, next-generation set-top box, including hybrid DTAs, or mobile device. |
