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Technology Stocks : Apple Inc.
AAPL 278.72+0.5%3:59 PM EST

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To: pyslent who wrote (175156)9/25/2014 7:39:52 PM
From: Ryan Bartholomew  Read Replies (1) of 213176
 
If you ask me, those with bent phones who are smarthave every incentive to call/email Apple immediatelywhile the defective phone can still be returned (14 days).
Got the idea from exactly what they said... that not many people contacted Apple directly yet. And yet all over social channels you see throngs of people uploading photos of the damage (not referring to "testing" vids.. I mean actual users). Apple already said they'd cover, and they might announce more (a free case, etc.), so why rush if you're just seeing the first signs of it now? Also, the warping is coming from repeated slight pressure via pockets (bending/sitting placing torque), not as much from one-off incidents, so we're likely to see much more over time.

This is very reminiscient of antenna-gate, which, if I recall, blew over pretty quickly.
Antennagate is still being mentioned and didn't exactly "blow over", but that was a much more easily corrected problem. This, if it continues to grow over time, could be extremely costly. And at the bare minimum, the ,huge negative press from it certainly isn't encouraging people to buy. I've seen that first hand in the course of business over the past two days - many people who asked "I was considering the iPhone but with all I'm hearing, what Android device would you recommend?"
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