12/15/97 Inv. Bus. Daily A8 1997 WL 16961300 Investor's Business Daily Copyright Investor's Business Daily, Inc. 1997. To Subscribe Call (800) 733- 8900.
Monday, December 15, 1997
Computers & Technology Will Shotgun Modem Hit The Mark? Nick Turner
Long live analog.
Once deemed hopelessly slow by Web surfers, analog modems should be getting another speed boost. Diamond Multimedia Inc. and others have technology that could double modem speeds.
Current analog modems can access the Internet at nearly 56 kilobits per second. That's much speedier than the 14.4K and 28.8K modems of a few years ago. But Web content is increasingly complex. Many consumers still face long waits on the Net.
That's led users to look for alternatives to analog modems. So far, the other options aren't that attractive. Installing an ISDN - integrated services digital network - line boosts speed significantly, but is costly. Other speedy technologies, such as cable modems and digital subscriber lines, require providers and users to make equipment upgrades to move from the analog phone language to digital computer language.
Until this new digital equipment is ready, Diamond and others figure they can spruce up analog connections.
"Analog will be the overwhelming method for getting onto the Internet for the next few years - maybe even the next 10 years," said Lisa Pelgrim, an analyst at market researcher Dataquest Inc. in San Jose, Calif.
Diamond, also based in San Jose, last month unveiled a modem technology called Shotgun. It plans to start selling the SupraSonic II with Shotgun technology in the first quarter of '98. It will use
existing phone lines to provide speeds of up to 112K.
Boca Research Inc., a maker of communications products in Boca Raton, Fla., recently announced a similar technology.
There is one catch: Users will need two phone lines for these products to work.
Shotgun equipment and ISDN technology work in much the same way. Both bond two separate lines to generate faster access speeds. ISDN combines two digital lines transmitting data at 64K each. That provides users with speeds of up to 128K.
Shotgun technology combines two normal analog phone lines with 56K connections, creating the 112K speed. While few Web surfers have ISDN lines, many have two phone lines. So the technology should be a good fit, say Diamond officials.
"We expect it to take off very quickly," said Diamond Chief Executive Bill Schroeder. "The infrastructure's there; we're just taking advantage of it."
Indeed, 22% of U.S. homes already have second phone lines, says Pelgrim. But do Web surfers really want to tie up both their phone lines at once? That won't be a problem, Schroeder says.
Diamond's Shotgun technology has a feature called "voice priority." The second line automatically disconnects from the Internet if users are making or receiving phone calls.
Will Shotgun truly achieve speeds of 112K? Probably not. Due to Federal Communications Commission regulations, 56K modems can receive data at no more than 53K. Noise on phone lines also reduces speed. Shotgun equipment faces these same limitations, but it still may double current access speeds.
Diamond's SupraSonic II will cost about $200. Users also can obtain Shotgun speeds by adding a conventional 56K modem to their current modem and installing Shotgun software. That will cost less money but won't provide the voice-priority feature.
Shotgun requires that Internet service providers have Ascend
Communications Inc. servers, which use a standard called Multichannel Plus Protocol. Most ISPs already use equipment from Alameda, Calif.- based Ascend.
ISPs likely will charge more if you use the Shotgun service, but it's hard to say how much. It may depend on how much the second line is active.
The similar technology from Boca Research works a little differently. Its 112K DynamicDuo modem, which it plans to ship this month, also uses two separate phone lines, but it doesn't bond them the same way. It would require users to buy two ISP accounts.
Furthermore, the speed of the DynamicDuo system depends on the type of Web content that it's downloading. With certain Web pages, users might not notice a big speed difference.
To take full advantage of DynamicDuo, users will need ISPs that support K56flex - one of two modem standards vying for acceptance. When connecting with non-K56flex ISPs, the two modems in the DynamicDuo system will each fall to speeds of 33.6K. That means
users will achieve a rate of no more than 67.2K.
Other companies also hope to get a piece of the high-speed modem pie. Transcend Corp., the Rockledge, Fla.-based unit of Brazil's Digitel, has developed a 67K modem. The system requires both the ISP and the user to buy Transcend's technology.
Other players likely will emerge. "I fully expect all the major modem players to have an offering," Pelgrim said.
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COMPANY (TICKER): Boca Research Inc. (BOCI)
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