With interest rates even lower, rather than higher, even as the FED eases away from QE "Whatever" by tapering the question still remains...
  What else do investors do with their money to achieve a decent return?
  The market can run higher for the simple reason that this recent sell off did not really cause much more than a little bit of panic. I think AAPL and FB can simply meet and keep future estimates in line and the market can move up some. At least until fear subsides enough to get people assuming the market only goes up again despite the fact that many stocks are in bear markets.
  So what's next? Here is what Bespoke says based upon past quarterly results for AAPL and a lot of other stocks. You will note that past results said nothing about what to expect from IBM. Not to mention SAP. Things will get interesting tonight but I have seen the market trade higher as AAPL and FB sold off and I am sure the opposite could be true too. It really comes down to more stocks being able to raise guidance than those that lower it in total. 
                                                Next Week's Key Earnings Reports                                             
     Friday, October 17, 2014 at 11:24AM                                           Next week earnings season kicks into full gear.  Below is a  list of the 50 largest companies set to report next week, with key data  included that's pulled from our  Interactive Earnings Report Database -- available to  Bespoke Institutional members.
   For each stock shown below, we include the percentage of the time it  has beaten earnings and revenue estimates going back to 2001, and we  also include the percentage of the time it has raised guidance.  The  "1-Day" column shows the average percentage change that the stock has  experienced on its report days.  (For stocks that report in the morning,  we look at that day's change.  For stocks that report after the close,  we look at the next day's change.)  Finally, the last column farthest to  the right highlights the average absolute change the stock has  historically experienced on its report days.  This gives you an idea of  the volatility the stock typically sees on its report day.  
   On Monday, Apple (AAPL) and IBM are the big companies set to report  after the close.  Tuesday morning we'll hear from Verizon (VZ),  Coca-Cola (KO), United Tech (UTX) and McDonald's (MCD), and then VMware  (VMW) and Yahoo! (YHOO) are set to report Tuesday after the close.
   Boeing (BA), Biogen (BIIB) and Dow Chemical (DOW) will report  Wednesday morning, while AT&T (T) is the only big company set to  report Wednesday afternoon.  On Thursday morning, 3M (MMM), Caterpillar  (CAT), Celgene (CELG) and General Motors (GM) will report, followed by  Microsoft (MSFT) and Amazon.com (AMZN) on Thursday after the close.   Procter & Gamble (PG), UPS, Bristol Myers (BMY), and Ford (F) will  round out the week on Friday morning.
   Of the big stocks set to report next week, some of the more volatile  names include Apple (AAPL), Yahoo! (YHOO), VMware (VMW) and Amazon.com  (AMZN).  Apple has historically gained 1.39% on its report days, while  stocks like CAT, LLY, GM and MCD have historically averaged declines.
   Over at  Bespoke Premium,  we have a full calendar containing a list of all companies set to  report between now and mid-November, with even more earnings-related  data included.  The updated calendar was just sent out to  Bespoke Premium members a couple of hours ago, so head on over to our  Subscribe page to sign up for a 5-day free trial to get instant access.
    
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