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Technology Stocks : Apple Inc.

AAPL 273.67

+0.5%

Dec 19 3:59 PM EST

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To: slacker711 who wrote (176171)	10/21/2014 2:25:14 PM
From: pyslent	1 Recommendation Recommended By HerbVic Read Replies (1) of 213177

So based on your first impressions, is Apple Pay going to have enough of a fun factor to drive upgrades? Do you think that a credit card transaction will start to feel dated? The fun factor is real and it will continue to be my preference to use ApplePay where available, but of course, any review of Apple Pay will have the caveat that the merchant penetration is poor. As a marketing tool, I think Apple Pay will be like Siri-- a very ubiquitous and tangible selling point that will have limited actual usage among customers initially. And like Siri, the promise will be that it gets better with time. The constant marketing drumbeat with banks and Apple alike will definitely drive upgrades and switchers. I'm not sure whether there is enough incentive for retailers to roll out widespread NFC support, but I'm confident that the consumer pull and bank push are both there. theverge.com It's a land grab to be the default card in everyone's ApplePay wallet. I am getting emails from all my banks: Chase, WF, Citibank

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