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Technology Stocks : Apple Inc.
AAPL 259.35+0.1%Jan 9 9:30 AM EST

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To: i-node who wrote (176248)10/23/2014 3:41:03 PM
From: Doren  Read Replies (1) of 213182
 
> As an independent developer it is a huge problem for me. I can make code work but artistically, I'm worse than useless.

Design is really more scientific that people think. It can be learned, there are principles and data that show how people perceive.

Particularly this book:

amazon.com

Cheap. But it will straighten out your head about it.

I'm really no good at color, fonts bullshit. But one of my professors said I was the best he'd seen in conceptual thinking. In fact the one professor I didn't get along with at UCLA was doing an ad campaign for Toyota. They spend weeks bickering over the "right" shade of brown for an car in a magazine ad. I was always skeptical about him. He insisted on "the grid" but could never explain why. He got really pissed of at me once when I asked why the grid was so important, he could not explain why. I suspected that he did REALLY WELL was selling himself... usually by over inflating the importance of stuff like minute variations in color and fonts and scaring customers into thinking he was an expert.

I was vindicated several years later by this book which does explain why grids are important.
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