MOUNTAIN VIEW, Calif., Dec. 15 /PRNewswire/ -- With the advent of such
technological innovations as high-definition television (HDTV) and digital
versatile disc (DVD), quality has become a necessity in the production
process. As a result, the U.S. video and audio post-production equipment
market is booming.
According to strategic research conducted by Frost & Sullivan
(www.frost.com), "U.S. Video and Audio Post-Production Hardware and Software
Markets," the total market hit $836.3 million in revenues in 1997. With an
annual compound growth rate of 8.5 percent over the forecast period 1993
through 2003, revenues are expected to reach almost $1.4 billion in the year
2003.
The total video and audio post-production hardware and software markets
are broken into the video post-production hardware and software market, and
the audio post-production hardware and software market. For the purpose of
this study, Frost & Sullivan further divided the video category into
telecines, still stores, storage systems, video linear and nonlinear editing
systems, character generators, standard converters, digital video effects
systems, and software applications. The audio category is segmented into
digital audio workstations, stand-alone digital editors, audio post-production
suites, mixing consoles and boards, and special effects and reverb.
"Because end users in both the film and television industries recognize
the value of high-quality productions, the enhanced application of
post-production in action movies and in television content development are
driving post-production equipment market growth," says Telecommunications
Industry Analyst Inna Radzinsky. "HDTV has also recently served to
dramatically increase quality standards. The switch from proprietary to
standard platforms is expanding the market, while game makers, a new
post-production application, are expected to drive growth."
The audio and video post-production equipment markets thrive in cities
with heavy advertising and corporate communications flow, although
manufacturers design equipment to target niche markets. Technological trends
include integrated software systems as an option for low-end end users. Color
correction systems are benefiting from the impact of HDTV data scanning, and
charge-coupled device (CCD) technology is expected to replace cathode ray tube
(CRT) technology.
A critical technological change will begin in 1998 with the national
switch from analog to digital television signals. During the transition
period, the Federal Communications Commission (FCC) has developed a plan to
lend broadcasters an extra channel. Meanwhile, digital transmissions towers
will be built and consumer electronics manufacturers will begin to market
digital sets and set-top converter boxes. The new digital system will open a
myriad of possibilities for the post-production equipment market.
Equipment manufacturers face several market challenges, such as software
playing a greater role than hardware and lower-end market extension using an
integrated systems solution. The low replacement rate of audio post-production
equipment, extended product life cycle and the ability to upgrade all limit
revenue growth. Competitors comprise a variety of large and small companies
that develop equipment for a particular niche of the post-production industry.
New participants should enter a niche market.
Frost & Sullivan's strategic research U.S. Video and Audio Post-Production
Software and Hardware Markets, is a forecast and analysis study, designed to
predict revenues and market share. This study provides information on market
and technology trends, competition, market winners and losers, and strategies
to grow your company.
The technologies reviewed include post-production, editing systems, video
graphics, linear editing, nonlinear editing, DAW, signal processing,
telecines, still-stores, digital video effects, and mixing consoles.
Market Participants include: Accom, Inc., Adams-Smith, Inc., Adobe
Systems, Akai Musical Instrument Corporation, Alesis Corporation,
Alias/Wavefront, AMEK Systems & Controls, Ampex Corporation, AMS Neve plc,
Aphex Systems, Ltd., Artel Software, Inc., ASC Audio Video Corporation, Avid
Technology, Inc., AVS Graphics, Ltd., Cambridge Animation Systems, Inc.,
C-Cube Microsystems, Inc., Cheetah Systems, Inc., Chyron Corporation, Cintel,
Inc., Compix Media, Inc., Creative Equipment Corporation, Digidesign, Digital
Audio Research, Ltd., Digital GrafiX, Inc., Digitech, Digits 'n Art Software,
Inc., Discreet Logic, DOD/dbx, Doremi Labs, Inc., Eastman Kodak Professional
Motion Imaging, Effective Engineering, Euphonix, Inc., EVI Audio, Inc.,
Evolving Video Technologies Corporation, Eyeon Software, Inc., Fairlight USA,
Faroudja Laboratories, Fast Electronic U.S., Folsom Research, Inc., FutureTel,
Inc., GLW, Inc., Graham-Patten Systems, Inc., Henry Engineering,
Hewlett-Packard Company, IBM Corporation, InnoVision Technology, Inc., Jaleo
Technologies, Inc., JVC Professional Products Company, Kinetix, Knox Video,
Inc., Leitch, Inc., Lexicon, Inc., Lucent Technologies, Mackie Designs, Inc.,
Matrox Electronic Systems, Ltd., Media 100, Inc., MegaDrive Systems, Inc.,
Meta Creations, Inc., Minerva Systems, Inc., Neotek, NewTek, Inc., Nichiman
Graphics, Nova Design, Inc., Nova Systems, Optibase, Inc., Optivision, Inc.,
Otari Manufacturing, Panasonic Broadcast & Television Systems Company ,
Philips Broadcast Television Systems Company (BTS), Pinnacle Systems, Inc.,
Pioneer Electronics USA, Inc., Pixar Animation Studios, Prime Image, Inc.,
Quantel, Inc., QuVIS, Inc., Roland Corporation U.S., RSP Technologies, Scitex
Digital Video, Inc., SeaChange International, Side Effects Software, Inc. ,
Sierra Design Labs, Silicon Graphics, Inc., Snell & Wilcox, Inc., Softimage,
Inc., Solid State Logic, Inc., Sonic Solutions, Inc., Sony Electronics, Inc.,
Soundcraft, Soundscape Digital Technology, Inc., Spectral, Inc., Spencer
Technologies, Inc., Strata, Inc., Sun Microsystems, Inc., TC Electronic, Inc.,
TEAC America, Inc., Tekniche, Inc., Tektronix, Inc., Thomson Broadcast, Inc.,
Toon Boom Technologies, Inc., Ultimatte Corporation, United Media, Inc., Utah
Scientific, Vela Research, Inc., Vertigo Technology, Inc., Videomedia, Inc.,
Videonics, Inc., Vistek Electronics, Ltd., Waveframe Corporation, Xaos Tools,
Inc., Yamaha Corporation of USA, Complete Post, Gaither Studios, Soundelux,
Audio Engineering Society (AES), Interactive Multimedia Association (IMA),
National Association of Broadcasters (NAB), and Society of Motion Picture and
Television Engineers (SMPTE).
This Telecommunications Industry research has integrated the Market
Engineering consulting philosophy into the entire research process. Critical
phases of this research included: Identification of industry challenges,
market engineering measurements, strategic recommendations, planning and
market monitoring. All of the vital elements of this system help the market
participants navigate successfully through the telecommunications market.
Frost & Sullivan is an international marketing consulting company that
monitors the post-production hardware and software industry for market trends,
market measurements and strategies. This ongoing research is utilized to
update a series of research publications such as #2752-64 U.S. Cable TV and
Associated Technology Markets, and to support industry participants with
customized consulting needs. |
