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Technology Stocks : Game Changers and Market Movers
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From: Paul H. Christiansen11/17/2014 3:19:44 PM
   of 686
 
Little-known Taiwanese chip designer spawns low-priced smartphone boom

Chips from Taiwan's MediaTek Inc were mostly passed over by the big phone brands a decade ago, with the likes of Nokia and Motorola commanding legions of in-house engineers who could advise on electronics and circuitry.

Fast-forward to the age of the smartphone.

The market is heaving with Chinese smartphone makers out to grab share from Apple Inc and Samsung Electronics Co Ltd with low-priced handsets. Sparking the boom in budget smartphones is MediaTek, now a $23 billion go-to chip designer favored by margin-conscious phone makers.

MediaTek pioneered bundling low-cost chips with recommendations on hardware such as lenses and speakers. This "system-on-chip" approach saves phone makers the cost of finding and testing parts to match the chips they buy. That in turn allows them to cut prices and, in the past year, seize 10 percentage points of market share from leader Samsung.

Thanks in large part to system-on-chip, the average price of a smartphone should fall to $267 by 2018 from $314 now, showed data from researcher IDC. That compared with a U.S. starting price of $749 for the latest Apple iPhone 6 Plus.

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Little-known Taiwanese chip designer spawns low-priced smartphone boom
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