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Technology Stocks : Game Changers and Market Movers

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From: Paul H. Christiansen	11/18/2014 3:11:35 PM
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IBM Launching Web-Based Email Service International Business Machines Corp. is launching a new offensive against Google Inc. and others in the email market, offering a Web-based service that marks a rare direct appeal by Big Blue to end users. The computing giant on Tuesday is unveiling IBM Verse, an email service melded with other collaboration and social-media functions. The company plans to offer the cloud-based software free to individuals and small businesses, and also hopes to sell a commercial version to businesses. Pitching a product directly to end users, who can start using Verse on a self-service basis, has been a rarity for IBM since the company sold its personal computer division in 2005. The “freemium” distribution method—giving away a basic version while selling a more feature-rich version for businesses—is commonplace among online software vendors including Google, which offers both free and commercial versions of Gmail and other online applications. This strategy was a “very, very important dimension of what we wanted to do,” said Jeff Schick, general manager of IBM’s social solutions business. “We wanted to open up the aperture.” The complete WSJ article is available only with subscription . . . IBM Launching Web-Based Email Service

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