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Technology Stocks : Game Changers and Market Movers

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From: Paul H. Christiansen	11/21/2014 3:44:15 PM
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The Race to Cash In on the Connected Home Expectations that the smart home will become one of the next big technology markets are running high. But who will pay what amount for Internet-connected thermostats, security systems and services—and to whom—isn’t yet clear. It’s a big question—some $300 billion big, according to Gartner Research, which estimates that the market for the so-called “Internet of Things,” namely ordinary devices that are connected to the Internet, could reach that amount by 2020. Gartner also estimates that the average home will have more than 500 connected devices by 2022, with the cost to make a device “smart” with sensors and remote control capabilities ultimately heading toward $1. When it comes to introducing these services, different approaches are taking shape, including a subsidized device model being tested by Google-owned Nest Labs, direct hardware sales like Sonos and potential tie-ins to e-commerce like Amazon’s new Echo speaker. Which of these take off could determine a new round of technology winners and losers, much as the rise of the smartphone ecosystem anointed Apple and Google as mobile software gatekeepers while eating into the profits of wireless carriers. Here’s a closer look at some potential business models. The complete The Information article is available only with subscription . . . The Race to Cash In on the Connected Home

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