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From: Paul H. Christiansen11/23/2014 12:02:54 PM
   of 686
 
Study: Netflix streaming eats up 35% of downstream internet bandwidth

Netflix's video-streaming service continues to be the most bandwidth-hungry application on the Internet, now accounting for a whopping 34.9% of all downstream traffic during peak periods on North American broadband networks, according to a new study.

The No. 1 subscription-video service outstripped all other services in terms of bandwidth consumption, as measured over a one-month period this fall by bandwidth-management vendor Sandvine. Netflix represented more than twice the bandwidth-usage of YouTube, which accounted for 14% of all peak-period downstream traffic in North America, compared with 18.9% in the second half of 2013, according to the report.

Amazon's Instant Video represented 2.6% of peak downstream traffic in North America this fall. While that's still far less than Netflix, Amazon's video service has more than doubled its share of bandwidth consumption in the past 18 months, according to Sandvine. Hulu's share of primetime downstream traffic stood at 1.4%, down slightly from 1.7% in the first half of 2014.

HBO's streaming service, HBO Go, accounts for just 1% of downstream traffic in North America. But with the premium cabler's plans to launch a standalone broadband service in 2015, untethered from pay TV, that could increase.

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Study: Netflix streaming eats up 35% of downstream internet bandwidth
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