here's the wall mart application.
ROUND ROCK, Texas--(BUSINESS WIRE)--Dec. 10, 1997--Dell Computer
Corporation (NASDAQ:DELL), the world's leading direct computer systems
company, today announced its PowerEdge(R) 2200 servers and
OptiPlex(R) GXi PCs will be running the new interactive departments
in Wal-Mart stores across the continental United States, giving
customers the ability to preview home videos, CDs and tapes before
buying.
By scanning the product's bar codes at special Interactive
Endcaps(TM), customers will be able to view a 30-second music video
followed by three 30-second audio clips from each CD or tape before
buying. Multiple in-line listening stations, spread throughout the
electronics department, will permit listeners to hear up to three
30-second audio clips from each individual CD and tape. Customers
can preview thousands of CDs and tapes before purchase.
In-line home video stations will allow customers to view
30-second clips of each home video on the shelf. Customers will be
able to sample up to 9,000 CD and tape titles and up to 400 home
video titles. In addition, the Wal-Mart TV Network, a two-hour
repeating show of original entertainment programming, will be
broadcast on all 30-40 TVs on display in the department.
The nerve centers that run the interactive systems as well as the
Wal-Mart TV Network in the electronics departments are powered
nationwide by two servers and one PC in each of the 1950
participating Wal-Mart stores. Wal-Mart purchased a total of 4,000
Dell servers and 2,000 Dell OptiPlex PCs for the project. The GXi
PCs were custom configured by Dell with special proprietary software,
network interface cards and special MPEG (audio-visual) cards. Dell
servers will be receiving data from a satellite uplink which will
connect all of the stores
Wal-Mart's technology innovation appears to be the first of its
kind among the discount retail giants. The audio-visual technology
has begun roll out and will continue to be installed throughout the
first of the year.
Ranked in the top 200 of Fortune 500(R) companies, Dell Computer
Corporation is the world's leading direct computer systems company,
based on revenues of $11 billion for the past four quarters. Dell
designs and customizes products and services to end-user
requirements, and offers an extensive selection of peripherals and
software through the DellWare(R) program. Information on Dell and
its products can be obtained through its toll-free number
1-800-388-8542 or by accessing the Dell World Wide Web server at
www.dell.com .
Dell, OptiPlex and PowerEdge are registered trademarks and
DellWare is a registered service mark of Dell Computer Corporation.
Interactive Endcap is a registered trademark of the PICS Retail
Networks. Fortune 500 is a registered trademark of Time Inc.
Dell disclaims any proprietary interest in the marks and names of
others. |
