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Non-Tech : LIFEWAY FOODS (LWAY)
LWAY 24.50-2.9%3:59 PM EST

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To: Market Tracker who wrote (148)12/17/1997 1:47:00 AM
From: mark cox  Read Replies (2) of 352
 
Hi MT
I saw the Daily Double news as I was shutting my computer down to go to work so I didn't have time to say anything about it. Overall I took it as being a positive write up of LWAY. As it should be. If they had said anything negative I would have lessened my opinion of the Motley Fool, which I thought was a great book.

They were excited about exports. But actually, LWAY is not focusing on or expanding exports. They are concentrating on the good ole' U.S.A. instead. It gave me goosebumps when they talked about LWAY's "stellar margins" and the paragraph:

Lifeway's success may be tied to a unique premium-priced product, but in reality the credit goes to the lean operations Smolyansky inspires. It is hard to imagine the 12% profit margins getting any better, but they probably will now that production has the capacity to increase 1500%. That's a lot of kefir.

Actually they got it wrong when they said I&I ran a short blurb on LWAY causing it to spike to a double digit stock price. I&I did a tiny story on LWAY back in July 1996, that's when I made the discovery of my life,(I hope). I hope that sometime in the future I&I will do a follow up on it. I will bring it to their attention in another year or so. But they got it right when they described Mr. Smolyansky's lean operations. I usually just say he runs a tight ship.

By the way the title of this forum got changed to the company's real name.
MT are you a shareholder yet? Have you been doing any research on it? I have been trying to find another LWAY but so far not even close.

Mark
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