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Strategies & Market Trends : 2026 TeoTwawKi ... 2032 Darkest Interregnum
GLD 408.23+2.3%Dec 22 4:00 PM EST

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To: John Vosilla who wrote (109537)1/7/2015 12:59:38 AM
From: elmatador  Read Replies (1) of 218682
 
The consumer, tracked as Generation XYZ, was exposed to the brand at the store in the mall.

The brand came to the consumer finger tips of today's consumer and made the mall irrelevant.

Stepping back a little: the brand reached the babyboomer via the TV screen.

The present generation of consumers are having the brand at their finger tips in their Smartphones.

When I build fiber, I am building the medium for brands to reach the next generation of consumers.
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