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Technology Stocks : Novell (NOVL) dirt cheap, good buy?
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To: E_K_S who wrote (19144)12/17/1997 1:51:00 PM
From: Lawrence Petkus  Read Replies (2) of 42771
 
Hello Eric: Brainsdead of Brainshare?

Thanks for the article you posted. Mindboggling, that's what it is!
Quote: "Poking fun at Novell's so-called "stealth-marketing"...Novell Asian Pacific Vice President Arthur Erlich said"... YUCK. YUCK. YUCK.

Eric Schmidt is a brilliant tech, but he is the CEO and giving work to people who put out pictures of fifties jig-saw puzzles, dead head sixties rock campaigns, no tech, low tech, no product information ads is simply idiotic. If they don't sell, they are not going to be making toys.

"Poking fun"..DUHHHH. Talk about arrogant asses. The stock price implodes and Slitz and his clowns fiddle on. Eric better burn more than 30 asses in marketing. Marketing and advertising obviously should be farmed out to a capable ad agency immediately. NOW is too late. It should have been done yesterday. What is Eric waiting for? The good ol' boys have their millions and the revenues continue to shrink.

I guess its better nobody knows any specific products, that way you can have a hoard of well paid execs whining and dining a dozen indiviuals from a dozen corps or ISPs to talk about a product instead of getting a dynamite ad campaign where thousands of CEOs (who are convinced by an ad campaign) demand that there techies look at Novell's great products. Yeah, right. Keep the wine flowing, after the stock tanks, sooner or later... oh well- the golden parachute syndrome again.

Can anybody turn on the lights at the executive suite?

Lawrence
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