Rovi Corporation (ROVI) Message Board

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Technology Stocks : Rovi Corporation (ROVI)

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From: JakeStraw	2/18/2015 9:14:49 AM
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Rovi’s Predictive Analytics Platform Powers Audience Targeting for A+E Networks finance.yahoo.com Rovi Ad Optimizer Uses Big Data Analytics to Create Highly Targeted Audiences for TV Advertising Customers Rovi’s Ad Optimizer offers advanced campaign management and media planning functionality to help programmers build and execute audience-based data-driven media plans utilizing available datasets and the Rovi analytics engine. Ad Optimizer can process viewing data from set-top boxes, panel sources such as Nielsen and Rentrak, as well as from multiple third-party consumer data sources. The anonymized insights are used to more accurately forecast and provide deeper insights into audience profiles that can help identify target audiences across inventory more efficiently.

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