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Non-Tech : Parlux (PARL) Fragrances

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To: Ken Hays who wrote (496)12/18/1997 5:06:00 AM
From: StaggerLee  Read Replies (2) of 527
 
>>Do they just sell in upscale places?

My impression was just the opposite. I believe they tend to sell their stuff in deep discount environments, like keyosks (sp) in the mall, and in bins in walgreens, and places like that. Their cosmetic lines are more low end -- they tend to buy a perfume line as it's nearing the end of it's happenin' phase. If PARL were into toys, they'd be loading up on Tickle Me Elmo's right now. That's just their strategy.
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