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Technology Stocks : America On-Line: will it survive ...?
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To: Sam who wrote (6485)12/18/1997 9:45:00 AM
From: yard_man  Read Replies (1) of 13594
 
Sam

You're obviously an AOL believer ... and that's OK you've been wrong about other things. ;-)

But I'm interested in what you said:

As for junk mail, a simple preferences update on AOL will get rid
of 99% of the spam that goes around. Yet people still fail to realize this....

Why are so many folks unaware of this? If this popped up with a glowing message box at the start I think most folks would shut it off, but where would that leave AOL in garnering advertising revenues?

Finally, if people don't know this option is there, does it really matter that it is there? That is, as someone else comes along and offers service that is easy to preview, for which all the annoyances associated with AOL's advertising is obviously not included won't it be quite attractive?

You are right that in large part AOL's market share is not the technically savvy and the truth is that is the largest market!
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