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Strategies & Market Trends : The New Economy and its Winners

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From: Bill Harmond	3/20/2015 12:45:59 PM
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20-Mar-15 07:44 ET In Play Yelp: Wunderlich discusses yesterday's weakness on documentary; firm would use the price decline in YELP as a buying opportunity (45.18 ) : Wunderlich notes that YELP shares were lower yesterday after news reports of a highly critical documentary in production, but the firm doesn't believe the film has uncovered any new or incriminating evidence and they would use the price decline in YELP as a buying opportunity. Firm notes the trailer appears to offer no new information about Yelp's review filter or local business owners' complaints about reviews on the site, and it insinuates that Yelp extorts businesses by manipulating reviews, which the firm, along with the courts, the FTC, and a Harvard Business School study, have been unable to find any evidence of. Firm believes Yelp is also on track to post high-single-digit sequential growth in unique visitors in Q1 according to Quantcast data; this compares with its 3% Q/Q decline in visitors in the seasonally slower Q4.

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