Jim: Didn't we talk about this a while back????
That is, you said something about visiting CompUSA and seeing more Compaq on the shelf etc,and that this might indicate CPQ is not selling as well as the other brands, or something like that?? Well, I find an article which says 'more shelf space means more potential sales' etc. Here is an excerpt from it.
"Shelf space is a measure of potential, rather than actual, sales, according to ARS analyst Phil Magney. Shelf space numbers reflect not only the quality of the product, but the success of dealer programs and incentives that manufacturers provide.
"Shelf space is a precursor to what could happen," said Magney. "Shelf space is worth money and it's a finite thing. Who gets on that shelf is who is in a position to benefit."
For October, Compaq had an average of 3.16 units per store or 32 percent, compared to Toshiba's 2.14 units, or 22 percent. In October of last year, Toshiba led the pack with 2.1 units per store, or 25.9 percent, with Compaq coming in seventh place with 0.46 units, or 5.7 percent......." |
