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Strategies & Market Trends : Value Investing

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To: richardred who wrote (55049)4/10/2015 5:23:12 PM
From: Paul Senior1 Recommendation

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JVA: I'll start a few shares of the coffee company at current price.

Company says it's trying to transform business and enhance shareholder value, and maybe it is actually taking steps to do so.

finance.yahoo.com

"We are about to embark on a transformation in our business that phases out hedging and short-term trading of coffee futures and options contracts to focus more on our core businesses," said Andrew Gordon, president and CEO of Coffee Holding. "Given the volatile nature of commodities markets, these trading programs have led to inconsistencies in our bottom line, obscuring the success we have realized with our wholesale green coffee distribution and the sale of branded and private label products. We expect the reduction of trading will lead to more consistent results, and represents one of our first steps to enhance shareholder value."

finance.yahoo.com
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