MasterCard Announces Acquisition of Applied Predictive Technologies
finance.yahoo.com
Applied Predictive Technologies is a leading cloud-based analytics provider. APT’s Test & Learn® platform helps companies tailor investments and maximize bottom-line impact by harnessing analytics to design, measure and calibrate marketing, merchandising, operations and capital initiatives.
This acquisition advances MasterCard's agenda to deliver differentiated services to merchants, complementing its recent acquisition of 5One, a London-based retail consulting and analytics firm. As part of the company's services portfolio, Applied Predictive Technologies will now have access to MasterCard's analytics suite, consulting capabilities, marketing services and global footprint that will expand its reach and value.
“In today’s competitive business climate, companies need analytics that are easy to use and drive action,” said Kevin Stanton, president of MasterCard Advisors. “APT’s world-class talent, technology and Test & Learn platform, matched with MasterCard’s analytics, will give our customers the advantage of enhanced and actionable decision making.” |
