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Technology Stocks : Zenith - One and Only

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To: Scott Lerner who wrote (3684)	12/19/1997 12:03:00 AM
From: Robert Utne	Read Replies (1) of 6570

Malone's "Pizza" Box.. TCI's hype PR for its planned variety of STBs: "If you see a commercial for Pizza Hut, maybe you push a button on your remote control that lets you order a pizza." My read is that TCI's vision of digital TV is way off the mark. Malone's "Pizza Hut" ordering and smut-laden web boxes are not high priority items in more than 1% of America's living rooms (based on recent sales to homes with HFC access and the ability to purchase convergence-styled STBs). On the other hand, the market for improved TV audio and visual quality appears to be humongous. Americans have been forced to watch, for the past 50 years, inferior visual and audio quality and now want to reap the benefits of high quality digital visual and audio entertainment. HDTV meets this consumer need. Zenith and the rest of the CE industry need to keep tightly focused on delivering (during the next 12 months) only one digital standard to the American consumer- 1080 lines of interlaced HDTV. All the other gizmos will just confuse consumers and push back digital TV implementation for another decade or more. KISS...Focus...HDTV.... The best prescription for the new Z.

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