LIFEWAY FOODS (LWAY) Message Board

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Non-Tech : LIFEWAY FOODS (LWAY)

LWAY 25.24

+4.2%

Nov 5 3:59 PM EST

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To: mark cox who wrote (151)	12/19/1997 12:46:00 AM
From: mark cox	Read Replies (1) of 352

I just received an email from a guy I have been corresponding with. He is a long term holder of LWAY and a drinker of kefir for a couple of years. I will copy it here: Mark: Good news for LWAY lovers. A Signature King Kullen store was opened this past month here in Commack, NY, Long Island. Being a signature store, it's one of a kind. It's huge, beautiful and loaded with everything including a dry cleaner and a bank (Bank of New York). The store was designed by the same architect who designedÿ Wild by Nature, a store managed by the daughter of the CEO of King Kullen. Wild by Nature caters to the health food crowd and is very similar in concept to Whole Foods Market. Wild by Nature does a fine job at selling Kefir. Well it seems that the daughter may have convinced the father to add a small section of foods that have done well in her store. So smack in the middle of the dairy section of this Signature King Kullen store is Lifeway's Kefir. They come in a variety of flavors, lowfat and nonfat. The manager told me that the kefir sells and I believe it since I bought the last bottle of lowfat kefir. That was today (Thursday) and the shipment comes in on Tuesdays. So in two days the lowfat sold out! Hum! When I see Kefir appearing in stores such as these, I can only hope that the other supermarkets will catch on to adding this great product in their dairy section. King Kullen is one of the few supermarkets that are delivering Lifeway Kefir's to the general market. I will inquire to whether or not they plan to sell Kefir in their other King Kullen stores. I will also suggest that they try selling Lifeway's cheese products as well. Lets hope that this trend continues. Best of luck, Eric It seems as though Lifeway's kefir is popping up everywhere and it is great to hear. I'm not a big T/A expert and I'm not even sure that it works on illiquid microcap stocks. But I will mention that LWAY today broke out above its upper channel in the Bollinger Band. Looking back at its history this has sometimes been very bullish for the short term but not always. So please don't buy any LWAY on that little piece of T/A. I haven't said this in quite a while, please do your own research before buying. Mark

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