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Non-Tech : Any info about Iomega (IOM)?

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To: Rocky Reid who wrote (40608)12/19/1997 1:47:00 AM
From: Michael Coley  Read Replies (1) of 58324
 
RE: Unrealistic Expectations? / What is Zip Replacing?.

Rocky,

>> We should be seeing Zip sales double month after month in order to catch up with the 95% of new computers being sold WITHOUT ZIPS, and installed base of computers WITHOUT ZIPS. Instead, what we are seeing is the maturation process of a popular peripheral.<<

Once again, you show your complete lack of understanding of even the most basic mathematics. If IOM doubled its sales monthly, they would saturate the market in less than five months:

Month 1: Double to 10%.
Month 2: Double to 20%.
Month 3: Double to 40%.
Month 4: Double to 80%.
Month 5: Market is Saturated.

By month five, Iomega's monthly revenues would have jumped from around $150 million to $3 billion.

For a company of Iomega's size, the growth that they have seen is absolutely incredible.

>> But not a replacement for the floppy. Instead, what it has replaced and popularized are old Syquest 44MB-88MB-200MB drives. <<

SyQuest has a total installed base of about 3-4 million drives. Iomega has already sold 11 million Zip drives in the past three years. That's A LOT MORE than just replacing another technology. They have BUILT the market. Look back through SyQuest and Iomega's history and see what happened after the Zip was released. I think you'll be surprised.

- Michael Coley
- i1.net
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