That's because when they watch Fox 'News', all they see is cleavage!
Study: Male Viewers Find Sexy News Anchors Distracting
Men watching a news broadcast are more likely to pay attention if a sexy anchor is delivering the day's stories. Just what they're captivated by, however, is another matter entirely.
According to a new study from researchers at Indiana University, male viewers snap to attention at the sight of a female anchor they find attractive, but are distracted by her looks and therefore less likely to remember what she had to say.
In other words? "Men might want to reread the story in the newspaper," Maria Elizabeth Rabe, one of the study's authors, told AOL News in a phone interview.
Male viewers are riveted by the sight of a news anchorwoman they find attractive, but may not remember what she said, according to a new study.
Rabe and her colleague Leila Samson wanted to see how sexy anchors affect men's ability to retain the actual news, so they devised an experiment in which they asked hundreds of them to watch the same 24-year-old anchor deliver a broadcast twice -- once dressed in modest attire and another time in something more revealing, complete with jewelry, makeup and cleavage.
The study, published online in the journal Communication Research, found that men were more likely to closely watch the sexy anchors but less likely to remember what they said. So networks that hire attractive news anchors may get higher ratings but have less-informed male viewers as a result. |
