James, it may be a disaster for the stock,but the auction has little to do with CVUS. They are only going to bid with partners involved.
CVUS has to market its products correctly,price them competitively,and assure reliability,and access to their network. The future is their's to be had,but management has to really come through. Shant is being named as one of the 10 most important people in Telecom fro next year by
internettelephony.com
SHANT HOVNANIAN
CEO, CellularVision
Vindication just in time
For the better part of a decade, Shant Hovnanian was a lone voice,
telling anyone who would listen that voice, data and video could be
transmitted simultaneously over a wireless platform. His toughest
critic, the FCC, was finally won over when it allowed Hovnanian's
company, CellularVision, to use reallocated spectrum to prove its point.
It wasn't until this year, though, that Hovnanian showed the market that
he was right, as CellularVision began providing Internet access service
using the local multipoint distribution services spectrum.
Until that point, the company, where Hovnanian is CEO, had been
providing cable TV service to about 14,000 customers in Brooklyn. Since
then, the company has made inroads into the Manhattan market with some
limited Internet service. More important, CellularVision is providing
the blueprint for other carriers as they prepare to bid on 493 licenses
in the 28 and 31 GHz bands beginning Feb. 18.
Like most potential bidders, the company is holding its plans close to
the vest, but Hovnanian admits the company probably won't enter the
auctions alone.
"What we're doing is looking for strategic marketing partners," he says.
The company also is licensing its technology platform and management
expertise to other bidders.
"We realize we have to go after different markets with different
products," says Hovnanian. "You'll see things like high-speed data for
the [small office/home office] market in Manhattan, basic cable for
Brooklyn and some advanced TV service for higher-end customers in
Manhattan."
Cutting its teeth in the residential Internet access market has been
good preparation for the business rollout because it forced the company
to put together packages that appealed to value-conscious customers,
Hovnanian says.
"We seem to have addressed a niche. It's a price-sensitive market in New
York, especially in Brooklyn. We think 1998 is going to be a banner
year."
Go CVUS you have the pioneer status and access,now take advantage,and turn a profit.
Hiram |
