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Non-Tech : Radica Games (RADA)

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To: R F Phillips who wrote (1481)12/22/1997 1:33:00 AM
From: Skywatcher  Read Replies (1) of 7111
 
I was very suprised to see Bass Fishin' and Golf advertised in the Sunday insert for MERVYN'S! This is a middle of the road clothes heavy department store. Seeing this and the combination of Lunker in the Robinson's May men's section was very interesting.
I think the marketing people at Radica are covering many bases. The games shown today in the photo ad we in nice boxes...this is the Monte Carlo packaging...slightly more upscale...ie the box in 2 nice shades of blue vs the toy store type plastic PlayME package.
This also allows the product to be stacked vs the hanger style lower end Bass Fishin/
Another photo ad ran in the Target insert for the top 4 games from Hasbro...
I hope the base of this builds soon...I think it will...and the rest is in the hands of management which are very good hands indeed.
Gary...do you think there is any correlation between the recent price dive and the Dito Devcar comments that came out just before that?
chris
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