To All,
Here is a good news from PC data report - AMD K6 sale increased 16% of the market in November, up from 7.5% in October.
Compaq Maintains Number One Position in Retail According to PC Data
PR Newswire - December 22, 1997 07:04
RESTON, Va., Dec. 22 PRNewswire -- Compaq continues to lead in retail
sales, according to the PC Data November Retail Hardware Report released today. During the month of November, Compaq captured 29.9% of the unit sales of Wintel-based PCs, registering a unit sales gain of 35.6% over October and 60% over November 1996. Compaq did however drop almost 1.5% in market share from October.
"Compaq ably redirected its ship in November," said Stephen Baker, senior hardware analyst at PC Data Inc. "After dominating the under $1000 market during the past few months, Compaq ceded the lead in that category during November while extending its market leadership through broad strength in all price points and processor classes."
Packard Bell-NEC was in second place with 23.6% of unit sales, down more than 5% from October, on a unit sales increase of 15.9%. Packard Bell-NEC's units were 60% above last November. Hewlett-Packard was third, with 16.2%, registering the same market share as in October. IBM finished fourth at 7.6% with unit sales up more than 85% versus October and CTX International was fifth with 6.8% of the unit sales.
Overall, PC unit sales were up 41.6% above October's figures, and
15.4% versus November 1996. However, this was the fourth consecutive month showing declining unit sales growth over the prior year.
Average selling prices were down to $1333 in November, a 1.8% decline from October, and a $238 decline from last November. PCs selling for under $1000 captured 33.3% of sales in November, down considerably from October's 39.2%. Despite this decline in market share, unit sales were up 21.2% from October.
Packard Bell-NEC was the leading manufacturer in the under $1000 market in November, with 28.1%, followed by Compaq, CTX International and Hewlett-Packard. This was the first month since June 1997, that
Packard Bell-NEC was the king of the low priced segment. Packard Bell-NEC was also the leading manufacturer in the $1000 to $1500 price points, as it has been four of the last five months. Hewlett-Packard was the number-one brand between $1500 and $2000. By price point, the largest unit increases were in the $2000 to $2500 price range, where unit volume tripled over October, and market share doubled. Compaq dominated these sales, accounting for over 50% of the volume within these price ranges.
"Fast growth in the highest price points, in contrast to the slower growth in under $1,000 prices, indicates that many consumers are still anxious to buy the newest technology, especially during the holiday season," said Baker.
Pentium II processors continued to gain share in November as classic Pentium products and the Cyrix MediaGX-based skus began to disappear. Pentiums with MMX captured 60.7% of the market on unit growth of just over 20%. Both Pentium II and AMD K6 processors remain neck and neck in unit volume, and have both tripled volume and doubled market share since October.
Pentium II sales accounted for 17.4% of unit volume in November; up from 7.9% in October, while AMD K6 skus were 16% of the market in November, up from 7.5% in October.
PC Data is the leading market research firm for software and hardware point-of-sale data. The Reston, Virginia-based company was founded to meet the challenge of providing the personal computer software and hardware industries with accurate sales data. PC Data is the industry standard for tracking software and hardware sales.
SOURCE PC Data
CONTACT: Stephen Baker, senior hardware analyst of PC Data, |
