Musicland's DVD Sales Exceeded $1 Million Last Week
12/22/97
PR Newswire
(Copyright (c) 1997, PR Newswire)
MINNEAPOLIS, Dec. 22 /PRNewswire/ -- Musicland Stores Corporation (NYSE: MLG) said today that it did more than $1 million in sales last week in the new video configuration, Digital Video Disc (DVD). It was the first time sales hit that level since the new technology was introduced nationally in August.
"Our customers, who often are early adapters, have already purchased DVD hardware and are buying multiple DVD movies," said Peter Busch, Musicland's vice president of video . "As we anticipated, this trend is moving quickly into the mainstream of movie buyers."
DVD is the newest innovation in prerecorded video technology. It gives viewers a sharper picture than VHS and theater-quality sound. "Consumer purchases have proved that DVD's trend line is strong and expanding," said Busch.
Musicland's DVD movie library has grown from approximately 50 titles on the product's launch date to over 400 different titles, and that selection grows daily as more major studios embrace the technology.
Based in Minneapolis, Musicland Stores Corporation is the leading specialty retailer of prerecorded home-entertainment products in the United States. As of September 30, 1997, the company operated 1,372 retail stores in 49 states, the United Kingdom, Puerto Rico and the Virgin Islands under the names Media Play, On Cue, Suncoast Motion Picture Company and Sam Goody/Musicland.
/CONTACT: Marcia Appel, 612-931-8742, mappel@musicland.com or Brant Skogrand, 612-931-8325, bskogrand@musicland.com, both of Musicland/ 11:29 EST |
