Micron Electronics (MUEI) Message Board

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Technology Stocks : Micron Electronics (MUEI)

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To: MONEYMAKER who wrote (2712)	12/22/1997 4:47:00 PM
From: Jim Rogers	Read Replies (1) of 4074

Depending on their basis in MCM, they may show a loss from the sale. Does anyone know what they show as their basis? With their fine way of managing things, maybe we can hope that the sale results in a loss plus gives them lots of cash to spend on bad advertising and loose all the cash too! Sounds about like something their FINE management team might do. They need a new ad agency. The idea of "image" advertising is an ad agency's dream. Get to bill lots of time and get lots of commissions for placing the ads but no accountability since it isn't even supposed to produce sales - just "help the image". It is stupid and MUEI management is naive and maybe stupid for buying the idea. They need to spend money on ads that sell computers and that's it. If an ad runs and they don't get calls and orders -- IT WAS A BAD AD. Simple as that. Especially for a BTO computer manufacturer.

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