Roger's 1997 Short Picks Message Board

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Strategies & Market Trends : Roger's 1997 Short Picks

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To: craig crawford who wrote (8765)	12/22/1997 9:28:00 PM
From: Ploni	Read Replies (1) of 9285

I said that YHOO had competitors; you added the word "worthy." Excite (XCIT), Lycos (LCOS), and Infoseek (SEEK) are direct competitors and "pure plays," as far as I know. Digital Equipment Corp (DEC) owns Alta Vista, for which I recently saw a t.v. commercial. (Of course, this is a very tiny part of DEC's business). I'm not sure what you mean by "worthy" -- technically, I don't think Yahoo's search engine is considered the best there is. I personally don't feel too influenced by television ads, but apparently it is proven to work on enough people to be worth the investment. I think it is too early to compare ads on a webpage to television ads. Television ads usually have a captive audience, and try to keep them from straying too far by means of interesting copy or visual effects. The internet ads don't usually have a captive audience in the same way: people don't have to stare at Yahoo's ads while waiting for "the program" to commence or continue. Also, while some ads now incorporate animated gifs, I haven't heard any making an audio pitch -- I suspect this would cause bandwidth problems.

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