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Strategies & Market Trends : Roger's 1997 Short Picks

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To: craig crawford who wrote (8768)12/22/1997 10:26:00 PM
From: Dale Baker  Read Replies (1) of 9285
 
You have to stare at them before you get your search results.

Not if you have two browsers open and you are reading E-mail, playing a game at the same time, listening to the TV in the background. My attention span on the Web is always fragmented when I am surfing. I only focus on content. On TV, I have to watch the ads unless I am in the kitchen during the breaks (though I watch most shows on the VCR and just fast forward).

McNabbs, I don't click on banner ads out of principle. I know they pay the freight for free sites, but for me they are just annoying. I screen them out the way I ignore ads in a newspaper when I am reading a story.

Just one person's experience. Those of us with smaller pockets will join the YHOO short brigade one day. Keep us posted when we can afford it.
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