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Non-Tech : Mastercard

MA 551.51

-0.3%

Nov 7 9:30 AM EST

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From: JakeStraw	10/27/2015 9:10:35 AM
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MasterCard and Cardlytics Partner to Deliver an Integrated Card-Linked Loyalty Program for Banks of All Sizes finance.yahoo.com MasterCard will tap into Cardlytics vast advertiser network to help its bank partners deliver compelling consumer offers both online and via mobile. Not only can this drive use of these channels, but also provides the opportunity for banks to increase card spend and usage while fostering its consumer relationships. The two companies will go to market with a joint solution providing multiple implementation options to make it easy for banks to integrate with the program quickly, regardless of their size. “Card-linked marketing is a frictionless way for consumers to get more value from their shopping experience, and for merchants to drive more sales at a higher return on their advertising dollar,” said Christopher Bond, SVP Loyalty Solutions at MasterCard. “By partnering with Cardlytics, we can provide a proven, loyalty-driving solution to our partners in the form of a compelling offers program with high-quality advertisers, and reward consumers based on the kinds of purchases they’re making already.”

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