Bill,
I know everyone says that security is the bugaboo keeping joe six pack off of the internet and out of the cybermalls, but I think lack of familiarity is the bigger reason. Once people realize the convenience they will quickly lose there fear. Look at how many people drive around in cars despite knowing it is one of the most dangerous activities in modern life.
Christmas shopping, and mens aversion to it, will be one of the leading causes of breaking down the resistance to shopping online.
Without adding a substantially greater security level than there is today, people will begin sending there credit card numbers into the ether with the same ease with which they toss there credit card receipts into the trash today.
There is a real security threat on the internet, But it is no greater for the average person than it is in the "real" world. Vendors with large databases of information and monetary access points are the ones that need to worry.
You could spend hours collecting encrypted data from my house, but what would you have? Even if you were able to crack the key code, which, unless you're real lucky, will take months, you might discover I enjoy gardening and I have a credit card that is, more often than not, over the limit and fairly useless.
What do you think? I enjoy your informative posts.
Thanks and happy holidays to all.
bps |
