Roger's 1997 Short Picks Message Board

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Strategies & Market Trends : Roger's 1997 Short Picks

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To: Ploni who wrote (8763)	12/23/1997 10:15:00 PM
From: Pancho Villa	Read Replies (2) of 9285

CSSRE YHOO >>. There's also the entire question of whether the business model is realistic: if exposure on a website leads to enough sales to make it worthwhile for a company to advertise there.<< I may be totally off but I only see a bunch of brokers, and if they could, tons of X rated places advertising in Yahoo (BTW I've never cliked in any of the ad icons in yhoo, wsj, barrons street.com) It is a long way before the big spenders such as PG in consumer goods and the car manufacturers will spend heavily, and this is where the big add dollars are. Perhaps YHOO will soon take over GE and DIS combined in market cap. Pancho

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