Hello folks. Still holding cos and keeping fingers crossed that they don't miss the opportunity to 'pull it from the fire'.
Had this email the other day...
---------- > From: Mcintosh, Andrew <amcintosh@thecitizen.southam.ca> > To: danpearson@geocities.com > Subject: corel > Date: Monday, December 22, 1997 9:30 AM > > > Hi Dan. > > You may recognize my name from stories I have written about Corel in on- > line editions of The Ottawa Citizen, where I am a high tech business writer. > I do read the variety of Corel threads on SI very closely, to get possible > story ideas, news and feedback from its afficionados and critics. I do not > have posting privileges nor do I want any. > > But a while back, I wrote a story about Lotus flying in reporters to Ottawa > for its unveiling of its new Java-based software, e-suite, in Corel's > backyard. Corel followers on SI noticed, as I hoped they would, the > reference to this in my story and raised very valid questions about the > ethics of reporters accepting such paid trips from companies. > > Some called on me to explain what this was all about. I did not because I > could not. But I saw your web site reference to a real e-mail address and > well, I'm asking you to post this message for me, together with an > invitation to all on the thread to call or e-mail me at any time to discuss > my stories or other issues. My tel. no. (613) 596-3716. Collect calls > accepted > > Here is what I know about paid trips and journalists. > > 1. My daily newspaper, The Ottawa Citizen, and most other major > North American daily newspapers (excluding La Presse of Montreal, Le Devoir > and the Sun newspaper chain, do not accept paid trips anywhere from ANY > companies. The CBC is the same. If we travel, we pay pour own bills and > have complete independence to write what we want and report it how we see fit. > People who breach the rule and get caught, may be suspended or fired. > > 2. This policy is not true of many reporters working for trade newspapers and > periodicals, which routinely accept free trips for members of their staff > and therefore enhance their profit margins. These publications claim to not > be influenced by such arrangements. I think this is crap and I personally > believe they ought to inform readers of their policies. This is not only > true for just high-tech trade writers, but trade writers and freelancers in > many sectors, especially in automotive, medical and travel industries. > > For an eye- opening account of such corruption in the automotive > journalism field, I suggest you all read one chapter of a book > entitled CAR, written byformer Philadelphia Inquirier Journalist Marty Walton > and published in 1997. Made my skin crawl so much I'll never read > another consumer car review. > > 3. BUT.... As Ms. Walton points out in her book CAR, the corruption today, > while still prevalent, is waning as more people say no to freebies and > favors, as I do, to preserve their professional credibility and integrity. > Good news gets the favorable coverage it deserves from me; and bad news, as > we know, begets unflattering headlines and probing questions. ( No, I never > write the headlines on my stories. Desk editors do.) > > Allow me to recount a recent example which I think offers a lot of hope. > After Microsft apppointed a new Canadian general manager, its PR meisters at > Hill and Knowlton in To. planned a lavish pow-wow at a swanky resort up in > the Muskokas or something. The Citizen's three high tech reporters were all > invited to go and hob knob with Microsoft execs and have off record chats. > > We all declined, saying: 1. we don't do free trips and 2. no off record, > unless there are unusual, extenuating circumstances. These were clearly not. > > Hill & Knowlton said, Okay, we'll' let you pay and after your off record > session is over, you can discuss ways to get it on record. We still said no, > believing there was little news worthy matters to be discussed to justufy > spending the money better spent on other events/trips. > > I believe, but am not sure, that they cancelled the whole thing, of if they > didn't, it was very sparsely attended. In the U.S., Microsft still gets away > with this sort of stuff with the technology press, for reasons which mystify > me to no end. > > I would love to sit down and shoot the cyber breeze with Poppa Bill Gates. > (question 1. How could you unleish an interactive, talking techno Barney on > the world. Have you lost it? Have you no conscience, good man?) But my > interviews are on done on my terms, not his or anybody else's. > > Regards to all on the thread. > > Andrew McIntosh |