>>>The PC techies that I know are well aware of MUEI and how good their products are. Many of them own Microns<<<<,
but not enough are aware. Here are some more thoughts....
Micron's advertising needs to be broad enough to build awarenes to 'all consumers'. The folks at the office who need PCs for work say's "why aren't we using Microns here"; then it follows, if we use Microns here, wouldn't I rather have a Micron at home. There's a lot of buying based on feedback loops. Micron's power, reliability, value gives better performance to more than just the software engineer/programmer types.
They also should consider targeted adversting to broad based companies who employ thousands of 'knowledge' workers who couldn't do there job without PCs. Knowledge based industries in the east/west coast and southern metropolitan states: financial, banking, big Six (Consulting), pharmaceutical, engineering, and universitities who are beginning to require students have PCs,
Another idea is an incentive for 'tell 2 friends'; do something nice for you and your friends when you purchase Micron PCs.
These ideas are all in an attempt to get the volume up. I'm wondering about Micron's customer target and advertising model. If you think of Gateway and Dell, BTO was initially for the home consumer. Businesses bought Compaq, Digital, IBM, HP, and Sun. There were salesmen in there working the accounts with CIO and purchasing. Now Dell is selling to business and Compaq et.al. are selling to consumers. They had a client base and now their crossing over. Micron has power machines that can handle the business needs well, they have a BTO that appeaals to the home consumer. Their challenge seems to be to be able to sell both (business and consumer) effectively to be able to stay competitive.
L. Wolf
L. Wolf
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