1.5 million PCs expected to be sold during this holiday season!
Wednesday, December 24, 1997
Holiday PC sales double
Tuesday December 23 3:02pm
Lisa M. Bowman
Home PC buying will surge during this holiday season, with as many as 1.5 million people buying a new PC, according to a recently released report.
The report, by television ratings company ACNielsen and International Data Corp., predicts that twice as many U.S. homes will buy PCs this holiday season compared with last year.
Price appears to be the biggest factor in purchasing decisions, according to the report, which is based on a survey of 12,231 consumers.
"The sub-$1,000 PC has created quite a stir," Bill Ablondi, vice president of IDC's New Media Group, said in a statement. "The sub-$1,000 PC has caught people's attention, and many who thought a PC was beyond their reach financially are now coming to market."
The study shows that 48 percent of those planning to buy a PC are first-time buyers. And about 30 percent of those first-timers have budgeted less than $1,250 for their machines.
According to Ablondi, about 38 percent of those who said they were "very likely" to buy a PC planned on spending more than $2,000.
The results are part of a preliminary study conducted by IDC and ACNielsen. The researchers plan to interview 20,000 consumers total by the end of this month.
Source: ZDNet News
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