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Technology Stocks : America Online A good short now????

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To: Bert Klimer who wrote (4)12/24/1997 4:42:00 PM
From: FuzzFace   of 34
 
AOL vs. ISPs

I used to have Compuserve, but they had many of the problems you described with AOL. Frequent busy signals. Annoying crud you had to go through to login, lousy email capabilities. Frequent disconnects. They did have good value added stuff, but I got tired of feeling like I had to use it since I paid for it. I spend too much time on the web as it is, and don't think I can even scratch the surface of info to be had for free on the web.

But what I really don't get about AOL is the price of the service. I paid $99/yr for unlimited time on my current ISP in September, and one month after signing up, I saw $89/yr offers. Why do people pay twice as much per year for AOL? Do they get twice as much out of it? Is the value added stuff really worth it?

It is superior marketing that gets people to sign up with AOL.
But once there, do most subscribers perceive it to be good value?
Or is there some cachet AOL has with Joe sixpack that I am not aware of?
Or is it just inertia that keeps them renewing their subscription?
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