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Non-Tech : Investing in Real Estate - Creative Opportunities
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From: John Vosilla2/9/2016 6:41:48 PM
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DinoNavarre

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Quicken Loans’s Super Bowl ad has sparked rumblings over whether we should worry about a new housing bubble.

“What if we did for mortgages what the Internet did for buying music and plane tickets and shoes?” a narrator says. The 60-second spot then opines about how Quicken’s new product, called the “Rocket Mortgage,” might do that. It would unleash “demand for necessary household goods as our tidal wave of ownership floods the country with new homeowners who now must own other things.”

This patriotic call to consumption has some wondering if this isn’t a preview for the next installment of “ The Big Short.”

CNET says the ad “might send a shiver down your spine.” Bloomberg Businesssays it falls into the realm of having “forgotten that the financial meltdown ever happened.”

Other reactions about history repeating have poured in on Twitter, including viaPrinceton University’s Atif Mian, who with Amir Sufi of the University of Chicagohas done extensive research on how home-equity fueled consumption led to painful payback in the bust:

blogs.wsj.com
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