Digitimes Research: Apple to see record low iPad shipments in 1Q16
Jim Hsiao, DIGITIMES Research, Taipei [Tuesday 16 February 2016]
Apple is expected to ship 9.8 million iPads in the first quarter of 2016, historically its lowest quarterly level,
with decreases of 39.1% on quarter and nearly 20% on year, according to Digitimes Research.
There will be an estimated 46.65 million tablets shipped globally in the first quarter of 2016, slipping 28.6%
on quarter and 8.6% on year, Digitimes Research indicated. In addition to iPad models, the shipments will
include 21.5 million tablets to be launched by brand vendors, and 15.4 million units by white-box vendors,
sequentially decreasing 25.9% and 24.1%, respectively.
Apple will account for 21% of global shipments, followed by Samsung Electronics with 14%, Lenovo 7.2%,
Amazon 5.8%, Huawei Device 4%, Asustek Computer 2.7%, Microsoft and TCL each with 2.6%, LG Electronics 1.8% and Acer 1.2%.
7-inch models will account for 35.4% of shipments, 7.9-inch 13.8%, 8.x-inch 6.1%, 9.x-inch 23.8%, 10.x-inch
10.1% and 11-inch and above 10.8%.
Taiwan-based ODMs/OEMs will ship 14.5 million tablets in the quarter, dropping 37.8% on quarter and 17.6%
on year. Foxconn Electronics (the largest OEM for iPad) will take up 60.5% of the shipments, followed by
Compal Electronics with 15.8%, Pegatron 10.4%, Quanta Computer 4.7% and Wistron 1.3%.
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