| | | Flash Is Going Extinct, but Adobe Doesn't Seem to Mind (GOOGL, ADBE)
Alphabet Inc. ( GOOGL) recently announced that starting June 30, 2016, it will stop accepting ads made with
Adobe Systems Inc.’s ( ADBE) Flash software, and it will ban them entirely starting Jan. 2, 2017.
This latest turn of events should come as no surprise however, as Google has been systematically phasing
out Flash since its Chrome browser began blocking the program’s elements by default last September. That
being said, according to NetMarketShare, Chrome currently has over 35% of total browser market share,
second only to Microsoft Corp’s ( MSFT) Internet Explorer. Google’s uncompromising path towards a Flash
phase out in favor of HTML5 essentially marks the end of the web’s most popular multimedia platform. (For
more, see also: What Google's Shift to Mobile Means to Advisors.)
Steve Jobs Was the First to Call Out Flash
More at: investopedia.com
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