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Technology Stocks : America On-Line: will it survive ...?
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To: Steve Robinett who wrote (6590)12/28/1997 9:03:00 PM
From: charlie  Read Replies (2) of 13594
 
Steve,

Giving the fact that the street is valuing AOL members over $1K/person, a 100 dollar subscriber aquisition cost sounds like a bargain. AOL do need to continue having large trial members to justify their ad rate, as well as their stock price.

I have always wondered the effectiveness of online advertisement. Personally I have never paid any attention to the ads on Yahoo's pages, although I am sure I am generating quite some ad revenues for them. I guess the rollout of TALK on AOL next month will give people some initial indications on this.

Charlie
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