Netflix (NFLX) and the Streaming Wars Message Board

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Technology Stocks : Netflix (NFLX) and the Streaming Wars

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From: Intelim	3/18/2016 12:16:42 PM
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Amazon and Netflix Bet on Local TV to Win in Europe Local content is important as the companies seek to expand internationally. Netflix in May will air Marseille, a French political drama starring Gérard Depardieu, and it’s working on an Italian crime series called Suburra that’s set to air next year. Sky has shot several shows in Italian, including Gomorrah, another crime drama, now in its second season. Local-language programming resonates with European audiences and is often more popular with advertisers than imported shows—as seen in the success of Scandinavian dramas such as The Bridge and The Killing, says Neil Campling, a media analyst with Aviate Global in London. “But there’s also a higher degree of risk, since you have to believe local content will translate into global appeal,” he says.

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