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Biotech / Medical : Apricus Biosciences
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To: eico20 who wrote (1804)3/30/2016 12:41:18 PM
From: mokelumne river  Read Replies (2) of 2026
 
Eman, once upon a time we would have thought that US approval and marketing would have been much more valuable than all the rest of the world's countries combined because the market here is "yuuge" and advertising is allowed. It is not necessary to have expensive bathtub commercials or even TV at all to start promoting Vitaros in ED publications and on the internet in a meaningful way. The company will now be able to tout that Vitaros has been approved in all the major countries in Europe and tens of thousands (whatever the number) of men throughout Europe are using Vitaros with happy endings and no ill effects. These are men who either can't or won't use the pills for whatever reason.

So yes, FDA approval is crucial.

The company licensed Fis from Forendo in 10/14. So we have been dancing with Fis for not even 18 months. The dance ticket was costly but in no way enough to break the company, particularly now with lower operating costs. Should heads roll to reduce costs? Absolutely, if for no other reason than the company does not have the resources to find another dance date. And that is what Pascoe indicated he would do. Sounds like a plan to me and the sooner we lose the investors that bought based on Fis the better. Denner's role will be interesting. Hopefully he has more optimism than PR. ; )
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