This came out earlier from Business Wire today, just about when GTW was coming out of its lows.
Gateway 2000 Heightens Customer Expectations in Budget Home PC Category
Gateway offers fastest Pentium processor with MMX technology for cost conscious consumers with monitor and printer for $1,499.
NORTH SIOUX CITY, S.D.--(BUSINESS WIRE)--Dec. 29, 1997-- Gateway 2000, Inc. (NYSE: GTW - news), a global leader in the direct marketing of PCs, today announced an increase in performance customers can expect when purchasing a budget home PC. Gateway 2000 customers now receive the 233MHz Pentium processor with MMX technology standard on the G5-233 desktop PC priced at $1,499.
''We have found that by offering our customers a comprehensive all-in-one solution for their first home PC we've been able to reduce some of the frustration they have experienced when looking for a complete PC solution,'' said Bart Brown, vice president of marketing for Gateway Direct. ''Our $1,499 G5-233 comes complete with a monitor, multimedia and even a printer. There's no fine print that needs to be read to make sure you're getting everything you need for a complete computing experience.''
According to Gateway research, 64 percent of the customers who have purchased the $1,499 G5-166 were first-time PC buyers and nearly all of them were new to Gateway 2000. ''The trends we've found with customers buying this PC clearly indicates that we have found a way to attract new members to our Gateway family,'' Brown said.
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