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Technology Stocks : Apple Inc.
AAPL 260.21+0.3%3:59 PM EST

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From: Moonray4/27/2016 10:12:32 AM
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david1951
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Apple Inc. Facing iPhone SE Shortage

A silver lining in a flurry of bad news for iPhone.

Although Apple's ( NASDAQ:AAPL) most recent earnings results and forward guidance suggest that the
company's iPhone business is in the proverbial dumps, there appears to be a lone bright spot: the iPhone SE.

Introduced in late March and first available for sale shortly thereafter, the phone received mostly positive
reviews as it packs flagship-class hardware into a (relatively) affordable, compact package. Though respected
KGI Securities analyst Ming-Chi Kuo characterized demand for the phone as "lackluster," CEO Tim Cook
indicated that demand for the SE is robust and is cruising past the company's original expectations.

In other words, just as Apple did with the predecessor to this device -- the iPhone 5s -- it underestimated
demand.

The bad news first

More at: fool.com

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